In-flight entertainment 2.0: irritating or entertaining?

An online video recently made the rounds about a book reading in a very unusual setting: a Southwest aeroplane at 35,000 feet. The airline is hoping to introduce a new form of in-flight entertainment, whether travellers want it or not.

Watch the video.

Experience on the fly

Have a look around the next time you fly and you'll likely see the following scenario: some passengers are watching the in-flight entertainment, some are using their tablets, some are sleeping and others are reading a magazine or a book or sifting through a stack of business papers. Very few passengers have nothing at all to do.

Southwest is planning to switch things up by offering an alternative to the standard in-flight film. To some this is a welcome change and to others it's a great way to disrupt a perfectly peaceful flight, particularly for corporate travellers hoping to catch up on some much-needed R&R. At 35,000 feet, there's nowhere to run from a surprise like this.

Unique entertainment

The airline is trying to enhance the in-flight experience for its passengers. Various musical performances have been held so far from chart-topping bands like Imagine Dragons. Other surprises have included unannounced fashions shows and a flash mob. What does Southwest, or other airlines for that matter, have in store next? A cartoonist? A meditation instructor? Or perhaps a stand-up comedian? Anything's possible.

What do you think about the next generation of in-flight entertainment? I'd love to hear about it.

Bas de Smit
Bas de Smit
Result & Conversation Manager
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